Job Title: Trade Marketing Supervisor
Location: On-site, Thanh My Tay as new District (Ward 19 Binh Thanh district), HCMC
Department: Sales
Reports to: Sales Director
Employment Type: Full-Time
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About Us:
Welcome to Rooster Beverages! We’re not just a beverage company – we’re a movement, shaking up the industry with our innovative and authentic lines of drink – Rooster Beers, Wildside Vodka Soda and FIZZ Soda. Our mission? To create experiences that are as real and refreshing as our drinks. If you’re passionate about creativity and originality, you’ll fit right in with our vibrant team.
Job Summary:
The Trade Marketing Supervisor will be responsible for translating brand imagery into effective trade & point-of-sale execution. You will act as the vital bridge between Marketing and Sales, ensuring that the Rooster’s brands presence stands out in Horeca & Retail channels while optimizing the consumer experience on the ground.
Key Responsibilities:
- Trade Strategy: Develop and implement the annual Trade Marketing plan, ensuring consistency with brand positioning and the overall communication strategy.
- Point of Sale Execution: Manage and optimize brand visibility across Horeca and Retail channels through POSM (Point of Sale Materials), displays, and merchandising.
- IMC Campaign Management: Collaborate integrated marketing campaigns (Online-to-Offline) to increase brand awareness and drive direct sales at the point of purchase.
- Trade Activation & Events: Plan and oversee sampling programs, in-outlet events, and activation activities to build a loyal consumer community.
- Budget & Performance Management: Manage the Trade Marketing budget, track KPIs, and analyze the effectiveness of promotional programs and displays.
- Market Intelligence: Analyze beverage industry trends (specifically Alcoholic beverages), consumer behavior at the point of sale, and competitor activities to propose sales-driving initiatives.
Requirements:
- Experience: At least 2 years of experience leading or being in charge of Trade Marketing, working with Brand / Sales. Experience in the Beverages industry (Alcoholic preferred) or FMCG, especially Modern Trade channel is a significant advantage
- Trade & Point-of-sales Skillset: Good understanding of consumer insights, trade marketing initiatives with a high aesthetic sense to ensure point-of-sale imagery is always attractive and effective.
- Execution Skills: Strong hands-on implementation capabilities; willing to spend time in the market and at outlets.
- Mindset: Startup mindset—resourceful, proactive, and adaptable to fast-paced changes.
- Language: Fluent in English is a big plus (report & collaborate with expatriate management & co-workers)
Benefits:
- Competitive salary package
- Full social insurance (SHUI) as per labor law regulations.
- Annual leave, Birthday, Christmas leave, and public holidays.
- Loads of room for growth and professional development
- A fun, collaborative, and creative work environment where your ideas matter
- Be a part of building something awesome from the ground up
How to Apply
Ready to join us? Drop us a line at hr@roosterbeverages.com with the following:
- Your resume and a brief cover letter telling us why you’re a great fit.
- The subject line: “Trade Marketing Supervisor – [Your Name]
Let’s talk!
