Position: Sales Representative – FIZZ
Location: On-site, Ho Chi Minh
Department: Sales
Report to: Chief Of Sales
Employment type: Full-time
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About Us
Welcome to Rooster Beverages! We’re not just a beverage company – we’re a movement, shaking up the industry with our innovative and authentic line of drinks – Rooster Beers, Wildside Vodka Soda and FIZZ Soda. Our mission? To create experiences that are as real and refreshing as our drinks. If you’re passionate about creativity and originality, you’ll fit right in with our vibrant team.
Job Overview
We are looking for a proactive and commercially driven Sales Representative to accelerate the growth of FIZZ across high-potential channels in Ho Chi Minh City.
This is a new business-development-focused role. The successful candidate will actively identify opportunities, open new accounts, and develop them into sustainable revenue – going beyond traditional order-taking sales.
The role requires a strong hunter mindset, strategic selling skills, and disciplined follow-up from prospecting and listing through to repeat sales.
Develop FIZZ Soda across relevant channels including:
- Café chains, independent cafés and bakery cafés
- Restaurant chains, casual dining and selected independent restaurants
- Gyms, fitness/wellness and lifestyle venues
- Offices, co-working spaces and selected institutional accounts
- Other emerging channels and partnerships with strong potential for FIZZ Soda (new retail/F&B concepts, events, catering operators)
The priority is to develop quality and scalable accounts, rather than simply maximizing outlet coverage.
Key Responsibilities
New Business Development
- Identify, prospect and open new customers aligned with FIZZ’s target market and commercial strategy.
- Build and manage the sales pipeline from lead generation, pitching and negotiation through listing and first order.
- Explore new channels, consumption occasions and partnership opportunities.
Strategic Selling & Account Development
- Understand customer needs and develop relevant product and commercial proposals.
- Negotiate listings, menu placement, promotions and commercial terms in-line with company guidelines.
- Develop priority accounts from initial listing into active customers with repeat sales.
- Identify opportunities to expand successful accounts across multiple outlets/chains.
Sales & Brand Execution
- Work with Trade Marketing and Brand Marketing on visibility, POSM, sampling and activation.
- Monitor sales, stock movement, customer feedback and competitor activities.
- Proactively recommend actions to improve product rotation and account performance.
- Track leads, visits, conversion, active accounts and revenue through company sales tools.
Requirements
- 2-3+ years of Sales/Business Development experience, preferably in FMCG, beverages, F&B, foodservice or related industries.
- Proven ability to prospect, open and develop new customers.
- Strong selling, negotiation and closing skills with a hunter and result-oriented mindset.
- Good commercial thinking and ability to sell based on customer needs, not only price/promotion.
- Experience with cafés, restaurant chains, F&B operators or lifestyle accounts is an advantage.
- Strong follow-up discipline and comfortable managing a structured sales pipeline.
- Proactive, resourceful and comfortable working in a fast-moving environment.
What We Offer
- Competitive salary plus performance-based incentives.
- Opportunity to play a key role in growing FIZZ and developing new sales channels.
- High ownership in customer and market development.
- Cross-functional exposure to Sales, Trade Marketing and Marketing.
- Career growth toward Senior Sales, Business Development or Key Account roles.
How to Apply
Ready to join us? Drop us a line at hr@roosterbeverages.com with the following:
- Your resume and a brief cover letter telling us why you’re a great fit.
- The subject line: “Sales Rep Fizz – [Your Name]”
Let’s talk!
